“Innovation is one of the easiest things to pay lip-service to. But if you don’t really believe it and live it, it just dies very quickly. The measure of [success in innovation] is your people down the line, in all parts of the business. If they come up with good ideas, do they get a sympathetic ear? A lot of organisations would claim to be innovative, however it’s only on paper.”
– Graeme Wood, Founder of WotIf.com, interviewed in Virgin Blue Inflight Magazine