Innovation vs. Efficiency

The blog Knowledge Jolt with Jack recently posted on potential conflict between innovation vs. efficiency. Jack cites the example of the recent experience of the highly innovative 3M company, following CEO turnover. At 3M, the latest CEO is now rolling back the process efficiency initiatives introduced by the previous CEO. As the new CEO notes, “You can’t put a Six Sigma process into [an] area and say, well, I’m getting behind on invention, so I’m going to schedule myself for three good ideas on Wednesday and two on Friday. That’s not how creativity works.”

Jack raises the question of whether there is a fundamental conflict between process improvement activities along the lines of Six Sigma, and the kind of creativity and innovation that are fundamental to 3M’s corporate identity. Jack considers some research on Six Sigma and innovation suggesting that Six Sigma tends to lead to more incremental innovation at the expense of more breakthrough ‘blue sky’ innovation work and then suggests that “The innovation literature makes it clear that the job of innovation has to be allowed to be separate from the job of operations management.”

But this last claim may be difficult to sustain, depending on what is meant by “operations management.” If “operations management” really means management of operations taking ownership of process improvements in a way that may include bottom-up input from employees and customers, I don’t believe there is any inherent incompatibility between operations management and innovation. For example, it is a well recognised fact that Japanese approaches to process and quality improvement and cost reductions using approaches based on Kaizen lead also to programs of sustained and accumulative innovation. Japanese mass market cars are regarded as both cheap and of good quality, and Japanese car makers as reasonably innovative. There is no inherent conflict or trade-off.

If “operations management” is on the other hand interpreted as top-down management dictating specific process improvements and operating standards and pushing them onto employees, I would agree with Jack’s statement – but then I would question if such a top-down approach uninformed by employee and customer experience is the best approach anyway.

There are at least two significant differences between Six Sigma and approaches such as Kaizen.

First, in Six Sigma the focus is predominantly on cost reduction, process improvement and increased quality in specific focus areas that are predetermined to be important by management or by consultants. Process improvement work in this case is often ‘top-down.’ In Kaizen, by contrast, both process improvement and innovation are largely ‘bottom-up,’ driven by people at the coalface. People are exposed to problems, and generate ideas for solutions. Fixing processes and facilitating incremental innovation go hand in hand.

Second, there may be significant issues with the cultural presumptions underlying the two approaches and how the approaches impact on developing the culture – Six Sigma when applied to people processes tends to be focused around a performance culture rather than an innovation culture, while 3M’s culture or a Kaizen culture may favour quite different values such as allowing risk taking and tolerating failures, or allowing time for experimenting with ideas.

The issue, I believe, is not so much that process improvement and cost reduction are somehow inherently in conflict with innovation – the issue is that combining a top-down executive managed process improvement process with one set of cultural presumptions with a bottom-up innovation process with another set of cultural presumptions might not be such a good fit. The key message is that when selecting your box of tools, it is important to understand the assumptions inherent in the tool and select a compatible set of tools to achieve the desired outcomes.

It may well have been better to try to marry 3Ms innovation with Lean Six Sigma with more of the accompanying Kaizen culture to build on 3Ms existing culture of innovation, to achieve innovation as well as efficiency rather than cannibalising creativity to try to achieve efficiency.

4 Responses to Innovation vs. Efficiency
  1. James Todhunter
    June 9, 2007 | 6:25 PM

    There is no fundamental conflict between efficiency and innovation. As mentioned in my "3M's Innovation Gene" post on Innovating To Win, the issue at 3M was one of poor execution and management.

    There are too many examples of organizations that are highly successful at combining innovation and effciency initiatives. As you have stated here, many Japanese companies have used Kaizen in this way. But, there are also many examples of Six-Sigma in this context as well. Consider the example of POSCO–a Korean company that is both a leader in Six Sigma practice and a highly successful implementor of repeatable innovation practices.

    Reply
  2. Dr. Lauchlan A. K. Mackinnon
    June 10, 2007 | 1:10 AM

    Hi James,

    Six Sigma's DMAIC and DMADV can certainly be used as a tool for process improvement, and the POSCO website (http://www.posco.co.kr/homepage/docs/en/company/manage/s91a5010010m.html) cites that what was achieved was that Six Sigma was used to implement process improvements. These process improvements however appeared to be derived in a top-down manner by executive management or consultants rather than bubbling up through employees or customers or partners in a bottom-down manner, and it is not clear that the Six Sigma methodology itself led to the innovation (i.e. the developing the new idea part) but simply helped implement the idea that management or consultants had. Also, it is not clear that this "innovation" is innovation in the sense that I'd normally use the word. Are they doing something fundamentally new or valuable or just fixing their business processes along the lines of business process reengineering (using DMAIC and DMADV as a tool)?

    Also, in their own account, POSCO say the second phase, PI2, where Six Sigma was involved "was focused on human resource development through 6 SIGMA, innovation of operation in the Works, and making the most of the systems built during PI 1 in the actual business of POSCO." Innovation sounded like a different component to the phase than Six Sigma, or at least seemed to be given a different line item.

    But that's just going from a brief account on POSCO's website – I'm sure there's more to it. But at face value it seems consistent with what I was claiming – Six Sigma was used as a top-down tool to acheive predefined process improvement goals or as a tool in implementing innovation rather than as part of a programme to capture and implement new ideas to realise business value.

    I'd be interested in your further thoughts.

    Regards

    Lauchlan Mackinnon

    Reply
  3. Dr. Lauchlan A. K. Mackinnon
    June 10, 2007 | 1:14 AM

    Oh, some more detail about what POSCO call "innovation":

    "POSCO's drive for innovation did not stop there. POSCO strengthened its strategic management by expanding the Balanced Scorecard (BSC) throughout its divisions and departments. In addition, Supplier Relationship Management (SRM) and Customer Relationship Management (CRM) have improved the overall competitiveness of the supply chain, while the Knowledge Management System (KMS) has accelerated company-wide knowledge management activities. Moreover, Activity Based Management (ABM ) efficiently calculates the activity cost by business activity and has improved management performance. And, Data Warehouse (DW ), the information analysis system, has been expanded to all divisions of POSCO."

    From the description, I would call this rolling out standard management techniques such as Balanced Scorecard, ABM, KM, and BI. I wouldn't call this innovation – it seems to be just catching up with applying best practices, and written with an eye to PR rather than demonstrating actual innovation.

    Reply
  4. James Todhunter
    June 12, 2007 | 8:04 PM

    Hello Lauchlan,

    Things may not always be what they appear. Many companies will tout their commitment to Six Sigma publicly. Yet, the same companies may neglect to mention their efforts in the area of innovation improvement. In some cases this is due to the recognition factor associated with Six Sigma initiatives and the lack of a corresponding formal practice name for their innovation program. In other cases, the company may not want their competition to know what they are doing for innovation because they consider it source of competitive advantage.

    In the case of POSCO, I am familiar with aspects of their innovation program. They make use of both specific innovation infrastructure elements as well of formal innovation methods. While you not find this referenced on their website, they actively use these innovation best practices to drive their technical innovation capability.

    POSCO is just one example of a company that is both very serious about Six Sigma and very committed to developing their innovation program. At POSCO they have been doing a very good job of finding that balance that allows them to achieve high efficiency and high innovation. There are many more companies that fit this description (Northrop Grumman, Johnson Controls, Proctor & Gamble, and Johnson & Johnson just to name a few).

    Reply
Trackback URL https://think-differently.org/2007/06/innovation-vs-efficiency/trackback/