The IDEO Design Process – an ABC Nightlne Special Report
In July 1999, The ABC Nightline program in the USA aired a special episode on the design firm IDEO. The episode challenged IDEO to design a new and better shopping cart over 5 days, and then followed the team as they designed the new cart. The episode became a classic for Nightline, and has been…
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Brainstorming in the 21st Century
I will be speaking on March 11th in Sydney, Australia at the Hargaves Institute Innovation 2009 conference on the topic “Brainstorming in the 21st Century.”In the talk, I will be looking at the differences between what Brainstorming was when Alex Osborn invented it in the 1950s and how Brainstorming is practiced now, I will review…
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How To Be More Creative
I’ll be participating in the Beyond The Bottom Line conference on the 26th and 27th of February 2009. On the 27th, I’ll be leading a panel discussion on creativity, and running a workshop session on the 5 phases of creative insight. I’ll demonstrate practical techniques for how to generate more creative ideas on a daily…
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