In this brilliant, rough-cut video Derek Sivers relates insights about how to start a movement by observing (in the style of David Attenborough) a shirtless guy dancing at an outdoor concert and the behaviours of people around him.
Fantastic insights. In particular, Sivers highlights that the role of the first follower is almost as or more important than the leader for getting a movement started, that a leader needs to be prepared to stand out from the crowd and (initially) look silly, and that once the movement is well under way, everyone else joins because they don’t want to look silly by being left out!
I love it!