About

What is Think Differently?

Think Differently is for creators and innovators, poets and scientists, artists and inventors. For people who see different ways of doing things, for people with different goals.

Think Differently is for people who are different, or for people who want to be different. For people who want to think out of the box, find new and better ways of doing things. People who aren’t content with the status quo, and want to change things. For corporate revolutionaries, for creative spirits, and even for obsessed, performance driven individuals who want to take their work and the world to a whole new level of excellence.

Think Differently is for social innovators and conceptual trailblazers, for people who are developing and teaching the new ideas of the 21st century economy and information network, for people who are that are creating the institutions and social values and meaning that will support our society in the future.

Think Differently is for people who fit in and are leaders and influencers, and Think Differently may also be for apparent ‘misfits’ and revolutionaries who don’t fit in, people who stand for change and have their own unique contribution to make.

Think Differently is for anyone with the courage to imagine and step towards change. For people with the temerity to question, for people with a bigger vision that very few people around them know or get.

Think Differently is for people with a positive contribution to make to the world, for people who are progressing thinking and culture in their field, in their country, and on the planet.

Think Differently is here to help you make a difference.

So who is the Curator of Think Differently?

Lauchlan MackinnonThink Differently was started by Lauchlan Mackinnon.

With undergraduate study in Mathematics and Electronic Engineering, a Ph.D in Economics, Philosophy, Sociology and Psychology, 20 years of study of Eastern Philosophy and Consulting experience with Australian and Multinational companies, Lauchlan began to realise that he was in many cases starting to think differently to people around him, to see things from different perspectives and to identify different opportunities and potential problems.

As part of his Ph.D, Lauchlan studied the psychology of creativity, with a focus on the creative process of economists when developing economic theory and comparing that with the creative process of artists such as sculptors and composers, and with the creative process of scientists in the ‘hard sciences’.

As a result, Lauchlan learnt that even in ‘the dismal’ science, the most successful figures in the field are, at heart, deeply creative. The innovators, the creators, in any field – the people who think differently, and the people who excel – embody a spirit, an attitude, a psychology, and a process. This site is for people with that spirit. Or people who want to reawaken that spirit within themselves.