The third and final part of the ABC Nightline special episode on the design process at IDEO, viewable from YouTube, is embedded here:
The third and final part of the ABC Nightline special episode on the design process at IDEO, viewable from YouTube, is embedded here:
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In Part 2 of the ABC Nightline IDEO design process episode available on YouTube, the episode focuses on the brainstorming process at IDEO.
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In July 1999, The ABC Nightline program in the USA aired a special episode on the design firm IDEO. The episode challenged IDEO to design a new and better shopping cart over 5 days, and then followed the team as they designed the new cart. The episode became a classic for Nightline, and has been…
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A recent post from BusinessWeek Online reminds us that when starting a business, the Field of Dreams approach – “Build it and They Will Come” – is entirely the wrong approach: instead we should first go out and find one or more customers, at the earliest possible opportunity. This may be, perhaps, before we even…