Apple are famous for their design. From the stylish iPod and iPhone through to the stylish iMac and MacBooks, elegant design runs through everything Apple does. So, it seems almost churlish to ask: are Apple good at design? But it’s worth asking anyway. I used to use Apple computers from the early days – one…
David Armano, Creative VP at Digitas and author of the Logic + Emotion blog has been splicing his blog articles with some terrific designed images such as the image of the creative brain in this post or of breaking down organisational silos in this post. For example, David illustrates why blogging matters with the following…
A recent post from BusinessWeek Online reminds us that when starting a business, the Field of Dreams approach – “Build it and They Will Come” – is entirely the wrong approach: instead we should first go out and find one or more customers, at the earliest possible opportunity. This may be, perhaps, before we even…
Business Week’s NussbaumOnDesign recently posted an interesting article on “How Should We Educate Designers? And For What?” Nussbaum noted that: The business model is shifting away from mere efficiency to innovation and that requires a different culture and people able to operate in that culture. Consequently, . . . corporations should be looking to design…
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A while back, I blogged on Quality as Excellent Design, arguing that Quality in products and processes is determined by the quality and kind of the thinking underlying the production of the products or processes – that is, Quality is dependent on the level of client focused attention to details and outcomes in the design…
Quality is often described in project management methodologies such as PRINCE2 as conformance of a project deliverable with predefined customer acceptance criteria. This is not how I naturally think of Quality. I think of a Quality product as a product that is well designed, with the needs of its target users and markets carefully considered,…
One of the hottest approaches to creativity and innovation in business right now is the design approach. In the United States, D-schools (design schools) such as the Stanford Design School are springing up in competion with (or complementing) traditional B-schools (business schools). The basic idea of the design approach is to (i) understand the client…